Sociologický časopis / Czech Sociological Review 2006, 42(2): 379-402 | DOI: 10.13060/00380288.2006.42.2.08

Advertising in the Non-profit Sector: An Analysis of the Reception of Non-commercial Advertising in Focus Group Discussions

Petr Kaderka
Ústav pro jazyk český AV ČR, Praha

Published: April 1, 2006  Show citation

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Kaderka, P. (2006). Advertising in the Non-profit Sector: An Analysis of the Reception of Non-commercial Advertising in Focus Group Discussions. Sociologický časopis / Czech Sociological Review, 42(2), 379-402. doi: 10.13060/00380288.2006.42.2.08
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